Calculating your Worth...
Influencer marketing has become wildly successful. Brands are making more than 5x what they spend on working with influencers – when they find the right ones to work with, that is. And that’s the first challenge: identifying the best types of influencers to deliver real results for the brand. Especially when there are five different types of influencers […]
In an industry filled with jargon and buzzwords, the influence landscape can be difficult to navigate. This problem is confounded when terms are used interchangeably, or even, incorrectly. On the flip side, having a solid foundation of “what’s what” will help you master this worthwhile craft. A Ad Block: Internet browser extensions that allow consumers to […]
When it comes to marketing trends catching the attention of CMOs everywhere, influencer marketing is at the top of the list. Many agencies have adopted this form of marketing to increase brand awareness, attract potential customers, and boost business growth. What was once siloed to PR or social media departments, influencer marketing, is now seen […]
By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business. But did you know that influencers and content creators are not the same? Many people tend to use those terms interchangeably, and while they are similar, they aren’t identical. So which […]
Nowadays, the word “influencer” is part of most people’s vernacular. Ten years ago, however, this wasn’t the case. Influencer collaborations as a marketing vehicle have skyrocketed over the last decade, primarily because it plays heavily on the age-old tactic of word-of-mouth marketing. At the onset of influencer marketing’s rise to prominence, many consumers felt strongly […]
Group Head, Digital Media and Innovation at Global Media Alliance (GMA), Eli Daniel-Wilson, has shared that the technological space is an ever evolving one, and persons interested in the field must be ready to always unlearn, re-learn and learn. “If you want to survive in the technological space you need a mindset of growth and […]
In the world of brand experience, the technology that helps us to advance our narratives is evolving at breakneck speed. We also like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a bulky […]
Detty December in Ghana is simply the enjoyment level in Accra every December. It is always that time of the year that the world comes to Ghana. And a fine opportunity for the diaspora to connect with their roots – cultural diversity, heritage and “new skuul” lifestyles like pop culture, music and food. With the […]
It takes a lot of courage, especially in a region like Africa to throw away many years of training and studies in a recognized field like aeronautical engineering to take up a job like vlogging which hasn’t yet been fully embraced by most African parents and hence not considered as an occupation one can pursue.
Twitter has shared an overview of the top tweets and trends of 2021, including the most liked tweets, the most retweeted comments, the most discussed TV shows and movies and more.
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